CHEVROLET

Chevrolet

Chevrolet, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors LLC, is a brand of vehicles produced by the American corporation General Motors . Originally founded by Louis Chevrolet and ousted General Motors founder William C. Durant on November 3, 1911 as the Chevrolet Motor Car Company, Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 that propelled Durant back to the GM presidency. After Durant's second ouster in 1919, Alfred Sloan, with his maxim "a car for every purse and purpose," would ...

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