COOKIECRISP

Cookie Crisp

The first Cookie Crisp mascot, Jarvis, was a wizard in the Merlin mold, with a wand, long robe, pointy hat, and big white beard. Both the wand and the pointy hat were decorated with chocolate chip cookies. During his administration as Cookie Crisp mascot, Cookie Jarvis actually presided over three versions of Cookie Crisp: Ralston’s Chocolate Chip Cookie Crisp, Vanilla Wafer Cookie Crisp, and Oatmeal Cookie Crisp. In the commercials, with one wave of his wand, Cookie Jarvis magically turned cereal bowls into cookie jars, usually chanting rhyming incantations along with it.

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