1. A person directly involved in a creative marketing process.
    He is a visionary creative.
  2. Artistic material used in advertising, e.g. photographs, drawings, or video.
    Have you finished the creative for next week's email campaign?
    The design team has completed the creative for next month's multi-part ad campaign.
    I've included in my portfolio all the creative I've completed in my five year design career.


  1. Tending to create things, or having the ability to create.
    a creative dramatist who avoids cliche
  2. Original, expressive and imaginative.
    a creative new solution to an old problem
    a creative set

The above text is a snippet from Wiktionary: creative
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