GIMMICK

Gimmick

In marketing language, a gimmick is a unique or quirky special feature that makes something "stand out" from its contemporaries. However, the special feature is typically thought to be of little relevance or use. Thus, a gimmick is a special feature for the sake of having a special feature. It began, however, as a slang term for something that a con artist or magician had his assistant manipulate to make appearances different from reality. Such things as the manipulating of a gaming wheel led to the idea of a "gimmick" being used. Musicians often use gimmicks such as Slash's top hat, Angus Young's schoolboy uniform and Deadmau5's mouse helmet.

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Gimmick!

, known as Mr. Gimmick in Scandinavia, is a 1992 platforming video game developed and published by Sunsoft for the Family Computer. The game was released in Japan on January 31, 1992 and in Scandinavia on May 5, 1993.

The above text is a snippet from Wikipedia: Gimmick!
and as such is available under the Creative Commons Attribution/Share-Alike License.

gimmick

Noun

  1. A trick or device used to reach some end.
    The box had a gimmick to make the coin appear to vanish.
  2. A clever ploy or strategy.
    The contest was a gimmick to get people to sign up for their mailing list.

Verb

  1. To rig or set up with a trick or device.
    The magician's box was gimmicked with a wire that made it appear to open on its own.


The above text is a snippet from Wiktionary: gimmick
and as such is available under the Creative Commons Attribution/Share-Alike License.

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