GROUNDSWELL

Groundswell

Groundswell is a book by Forrester Research executives Charlene Li and Josh Bernoff that focuses on how companies can take advantage of emerging social technologies. It was published in 2008 by Harvard Business Press. A revised edition was published in 2011.

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ground swell

Noun

  1. waves generated by winds a long way away, possibly arriving at shore without local winds.
    2005: Year-round the powerful ground swells generated in the notorious Roaring Forties 1000 kilometres to the south of Cape Leeuwin march north-east and meet with the reefs and beaches of the region. — MargaretRiver.com 1


The above text is a snippet from Wiktionary: ground swell
and as such is available under the Creative Commons Attribution/Share-Alike License.

groundswell

Noun

  1. A broad undulation of the open ocean, often as the result of a distant disturbance
  2. A broadly-based shifting of public opinion


The above text is a snippet from Wiktionary: groundswell
and as such is available under the Creative Commons Attribution/Share-Alike License.

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