IDEALWORLD
Ideal World
Ideal World is a shopping channel in the UK whose sister shopping channels include Create & Craft, Ideal Extra and Craft Extra. It is owned by Ideal Shopping Direct Plc. Their sister health and beauty channel, Vitality, closed early in 2008. Ideal Shopping Direct also sell plants and flowers through Garden Bargains.com and pet and pet supplies/accessories via lovepets.co.uk . The channel broadcasts from its studios in Peterborough. Ideal World currently broadcasts live 17 hours a day, with Create & Craft live 9 hours a day.The above text is a snippet from Wikipedia: Ideal World
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