LOSSLEADER

Loss leader

A loss leader is a pricing strategy where a product sold at a price below its market cost to stimulate other sales of more profitable goods or services. With this sales promotion—marketing strategy, a "leader" is used as a related term and can mean any popular article, i.e., one sold at a normal price.

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loss leader

Noun

  1. An item that is sold at or below cost in an effort to stimulate other profitable sales.


The above text is a snippet from Wiktionary: loss leader
and as such is available under the Creative Commons Attribution/Share-Alike License.

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