MARKETRESEARCH

Market research

Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.

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market research

Noun

  1. The systematic collection and evaluation of data regarding customers' preferences for actual and potential products and services


The above text is a snippet from Wiktionary: market research
and as such is available under the Creative Commons Attribution/Share-Alike License.

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