SLOGAN

Slogan

The word slogan dates from 1513. It is a variant of the earlier slogorn, which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans are used in heraldry, most notably in Scottish heraldry. In Scottish heraldry slogans are used as mottoes, or secondary mottoes. Slogans usually appear above the crest on a coat of arms, though sometimes they appear as a secondary motto beneath the shield. There may be several possible origins for mottoes used in heraldry, however slogans are considered to have originated from battle cries or war cries. There are several notable heraldic mottoes which are thought to originate from a war cries. For example, the ...

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slogan

Noun

  1. A battle cry (original meaning).
  2. A distinctive phrase of a person or group of people.
  3. A phrase associated with a product, used in advertising.


The above text is a snippet from Wiktionary: slogan
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