STEALTHMODE
Stealth mode
In business, stealth mode is a company's temporary state of secretiveness, usually undertaken in order to avoid alerting competitors to a pending product launch or other business initiative. A stealth product is a product a company develops in secret, and a stealth company is a new company that avoids initial disclosure as to its existence, purpose, products, personnel, funding, brand name, or other important attributes. The term stealth innovation has been applied to individual projects and ideas that are developed in secret inside a company.The above text is a snippet from Wikipedia: Stealth mode
and as such is available under the Creative Commons Attribution/Share-Alike License.