TIEIN
Tie-in
A tie-in is an authorized product based on a media property a company is releasing, such as a movie or video/DVD, video game, television program/television series, board game, web site, role-playing game or literary property. Tie-ins are a form of cross-promotion used primarily to generate additional income from that property and promote its visibility.The above text is a snippet from Wikipedia: Tie-in
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tie in
Noun
The above text is a snippet from Wiktionary: tie in
and as such is available under the Creative Commons Attribution/Share-Alike License.