VERTICALMARKET

Vertical market

A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. It is distinguished from a horizontal market, in which vendors offer a broad range of goods and services to a large group of customers with wide range of needs, such as businesses as a whole, men, women, households, or, in the broadest horizontal market, everyone.

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vertical market

Noun

  1. A market made up of similar businesses and customers with particular specialized needs.
    The market for point-of-sale terminals is a vertical market.


The above text is a snippet from Wiktionary: vertical market
and as such is available under the Creative Commons Attribution/Share-Alike License.

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