INFOMERCIAL

Infomercial

Infomercials, also known as Direct Response TV , are television commercials which generally include a phone number or website. There are long-form infomercials, which are typically between 15 and 30 minutes in length, and short-form infomercials, which are typically 30 seconds to 120 seconds in length. Infomercials are also known as paid programming . This phenomenon started in the United States where infomercials were typically shown overnight, outside of prime time commercial broadcasting peak hours. Some television stations chose to air infomercials as an alternative to the former practice of signing off. By 2009, most US infomercial spending ...

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infomercial

Noun

  1. An especially long television commercial, typically between thirty minutes and one hour long, that is usually sold as a block to advertisers late at night to fund the operations of a television network.


The above text is a snippet from Wiktionary: infomercial
and as such is available under the Creative Commons Attribution/Share-Alike License.

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