SUBVERTISING

Subvertising

Subvertising is a portmanteau of subvert and advertising. It refers to the practice of making spoofs or parodies of corporate and political advertisements. Subvertisements may take the form of a new image or an alteration to an existing image or icon, often in a satirical manner. A subvertisement can also be referred to as a meme hack and can be a part of social hacking or culture jamming. According to AdBusters, a Canadian magazine and a proponent of counter-culture and subvertising, "A well produced 'subvert' mimics the look and feel of the targeted ad, promoting the classic 'double-take' as viewers suddenly realize they have been ...

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subvertising

Noun

  1. The practice of making parodies of corporate and political advertisements in order to make an ironic statement.


The above text is a snippet from Wiktionary: subvertising
and as such is available under the Creative Commons Attribution/Share-Alike License.

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