UPFRONT

Upfront

In the North American television industry, an upfront is a meeting hosted at the start of important advertising sales periods by television network executives, attended by the press and major advertisers. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television season begins.

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up front

Adjective

  1. Open, honest; tending to disclose information; truthful.
    I will be up front with you: what you are asking may be costly and difficult.

Adverb

  1. At the beginning; before anything begins.
    If we settle on the terms of the deal up front there will be much less arguing later.
  2. At the front.
    If you don't have anything to do up front, help organize the boxes in back.
  3. In an attacking position.


The above text is a snippet from Wiktionary: up front
and as such is available under the Creative Commons Attribution/Share-Alike License.

upfront

Noun

  1. A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season

Verb

  1. To bring to the fore; to place up front for consideration

Adjective

  1. honest, frank and straightforward
  2. In a forward, leading or frontward position.
  3. paid in advance

Adverb

  1. beforehand
  2. As an attacker
    He's a poor defender, so we always play him upfront.


The above text is a snippet from Wiktionary: upfront
and as such is available under the Creative Commons Attribution/Share-Alike License.

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