VESTEDINTEREST

Vested interest

Vested interest is a communication theory that seeks to explain how influences impact behaviors. As defined by William Crano, vested interest refers to the amount that an attitude object is deemed hedonically relevant by the attitude holder . In Crano's idea of vested interest, if the attitude object is subjectively important and the perceived personal consequences are significant, there will be a greater chance the individual's attitude will be expressed behaviorally. For example, a 30 year old individual is told that the legal driving age is being raised from 16 to 17 in his state. While he may not agree with this law, he is not impacted like a 15 year ...

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vested interest

Noun

  1. a right or title that can be conveyed
  2. a fixed right granted to an employee, especially under a pension plan
  3. a stake, often financial, in a particular outcome
  4. a group of people or organizations with such a stake
  5. an exceptionally strong interest in protecting or promoting something to one's own advantage


The above text is a snippet from Wiktionary: vested interest
and as such is available under the Creative Commons Attribution/Share-Alike License.

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